The Malaysian Furniture Promotion Council (MFPC) in joint collaboration with the Malaysian Furniture Industry Council (MFIC) aims to guide the Malaysian furniture industry to greater heights as it leads a delegation of the best in Malaysian furniture to the International Furniture Fair Tokyo at Tokyo Big Sight, Japan.
The International Furniture Fair Tokyo (IFFT) has always been regarded as one of the premier showcases in this region. Having an enormous impact to this industry, participation in the IFFT forms an integral link for Malaysian furniture exporters to showcase furniture products to the Far East markets.
With strong back-up from the Government, the efforts of the recently set up Malaysian Furniture Promotion Council (MFPC) together with the Malaysian Furniture Industry Council (MFIC) and most importantly, the tenacity of furniture industrialists in Malaysia, the Malaysian furniture manufacturing industry is ready for future progress and aims to consolidate its position as a global player in the years to come.
Japan and other far eastern markets have been solidly entrenched as the No. 2 top export destination for Malaysian furniture over the years after the Americas. Buyers from this region have regarded Malaysian furniture manufacturers as a reliable source of high quality furniture products for the entire range of their furniture needs. Malaysia has been highly regarded for its consistency and regularity of supply coupled with innovative designs and high quality supported by its rich natural resources and well defined manufacturing base.
The promotion of Malaysian furniture at IFFT has adopted a new model showcase concept of highlighting our products by means of a refined interior design-type of display with quality furniture products. We have brought together, a specially selected range of exhibits under the ‘Malaysian Style, Japanese Taste’ concept theme for the Malaysian Pavilion. We have brought along with us, a wide array of furniture suitable for the specific needs and tastes of the Far East markets, presented in far eastern settings.
This concept of presentation is very different from every previous year. The pavilion is subdivided into various living and work settings to enable visitors to get the feel of Malaysian furniture in far eastern homes and offices. Through this concept, it is envisioned that visitors will be able to get the ‘feel’ of the versatility and suitability of Malaysian furniture for the markets here. On show at the IFFT ‘Malaysian Pavilion’ are exquisitely crafted and uniquely designed furniture in an array of designs for the Japanese and far eastern needs and styles. Covering 405 square meters, the Malaysian Pavilion at IFFT is not to be taken lightly as every inch is filled with expertly finished furniture and furnishing.