The Malaysian Furniture Promotion Council (MFPC) will make its inaugural appearance at the iMM cologne, an International Furniture Fair held at Cologne, Germany from January 19 to 23, 2005.
A yearly event, the imm cologne is one of the world’s leading global trade fair for the furnishing industry where the latest home trends of Europe and the overseas market are displayed. With the metropolis of Cologne lying in the heart of the European market, its purchasing power is one of the greatest in the world.
This will be a kick start for the MFPC to lead a delegation of twelve Malaysian furniture manufacturers to the auspicious event. Malaysia’s participation in the imm cologne is truly a market enhancement and sales oriented activity, where an impressive array of local furniture will be showcased at the allocated exhibition space of 347 square metres. Our manufacturers will be amongst the thousands of exhibitors to display their furniture products to trade buyers from over 100 countries.
Established since September 2003, the MFPC is the promotional body entrusted by the government to promote and further develop the Malaysian furniture industry as a world class furniture hub. The MFPC plays the role of a specialised taskforce to facilitate Malaysian furniture manufacturers and position Malaysia as a global player in the furniture industry.
The MFPC has lined out in its blueprint to address design-related issues encompassing research and development, education and training, Intellectual Property Rights (IPR) and branding. Market Enhancement efforts tackle market and industry analysis, marketing strategies, and integrated marketing communications, image enhancement as well as market and corporate intelligence. All in all, the MFPC strives to bring the Malaysian furniture industry to a greater height and ensure the industry’s ongoing success for years to come. Thus, participation at this fair comes top in the MFPC’s priority list of activities for the Malaysian furniture manufacturers to strengthen their foothold in the European market.
Mr Paul Wang, Chief Operating Officer of the MFPC comments, “We are confident with the quality and design of our furniture products and believe that buyers will be impressed with the versatility and opportunities offered by Malaysian furniture. We hope to garner positive feedback from those visiting our exhibition booths. Our aim is to elevate Malaysia’s position in the international arena through imm cologne in our approach to position Malaysia as a global focal point for world class furniture.”
With the focus on design and business success, this fair will give Malaysian manufacturers the opportunity to showcase their talent and capability in catering to European taste, standards and requirements. The European consumers are renowned for their emphasis on design and quality. Based on this main selection criterion, Malaysia’s innovative design and quality furniture will fulfil the European high expectation of quality and performance.
“In the volatile furniture environment with changing trends and consumer taste, it is vital for furniture manufacturers to be exposed to the changes that are surrounding the industry and react to them. In other words, exposure is very important to achieve future excellence in the furniture industry. In addition to design enhancement, Malaysian manufacturers must also concentrate on market penetration and positioning as these are vital aspects of survival and progress in the furniture industry. It is important for the manufacturers to find their share in the niche market segment,” Wang adds.
In light if this aptitude, the MFPC has planned a string of programmes and activities in its approach to facilitate Malaysian manufacturers in finding their market niche and to complement its vision of establishing Malaysia as a globally recognised source of world class furniture.